How Hark launched Hark app on X

Free pizza ordered by chat in the Hark app, U.S. delivery only

What Hark launched

HarkOct 16, 2026

We're giving away $1,000,000 of free pizza right now Download and order from the Hark app: https://t.co/gXfv7WktGR Type "order a free pizza" in chat. It's first-come, first-served, delivered only in the U.S. (review details below) https://t.co/7DkVQsjwrU

Hark launch preview
1.0K972.3K1.7M1.2K

How TLVC rated the launch

TLVC Rating

4.00
Hook
Editing / Creativity
Copy
Sentiment of launch
Distribution strategy

How the launch performed

1.7M
views on X
#166
of 1021 launches we track
7.4x
the 231K median launch

What this launch shows

Views for the Hark launch compared with median views in the directory
Views compared with directory medians
GroupViews
Hark, this launch1,721,970
Similar-sized accounts, median across 28 launches739,121.5
AI Agents launches, median across 183 launches204,521
Every launch, median across 1021 launches231,399

Hark reached 1.7M views, 7.4 times the directory median of 231K, ranking 166 of 1021 launches we track. Among AI Agents launches it ranks 34 of 183, 8.4 times that group's median. The post came from an account with 894K followers and reached 1.9 times that many people, ranking 9 of 28 launches from accounts of a similar size.

Replies ran at 5.8 per 10,000 views, well above the 3.3 median. Conversation in the first hours is what the ranking model rewards with more reach. Bookmarks came in at 6.9 per 10,000 views against a median of 13.4. There was one bookmark for every 1.9 likes.

It went out on a Friday.

About the launch

Hark Pro is a free app on iOS, Android, and the web that handles everyday work in one chat thread, including food orders, travel bookings, bill payments, and tasks on sites you already use. Brett Adcock, founder of Hark and of the robotics company Figure AI, started the lab in 2025, and in May 2026 Hark raised more than $700 million at a $6 billion valuation. The app uses Handoff, a cloud browser that logs into accounts and carries a job through to the end, plus memory of details you choose to share. Hark released the app on October 6, 2026, and this launch asks that system to place a real food order for people in the United States. On October 16, Adcock said Hark would cover $1 million in pizza, U. S. delivery only, first come, first served, until that budget was spent. Users download Hark Pro, connect an email to limit fraud, and ask in chat for a free pizza. Hark offers three local shops through DoorDash, or accepts a place the user names, then asks for size and toppings. The user signs in to DoorDash so a $30 gift card can be applied. If there is no DoorDash account, Hark can create one. The user confirms the order before it is sent. The launch video presents the order as dinner from a local pizzeria, with the evening left for friends and family while Hark handles the restaurant and the payment. Hark later said the giveaway had sold out, with tens of thousands of pizzas delivered and the orders finished through Handoff, including logins and payment. The promotion is a public test of a computer-use agent completing a purchase on a live consumer site.

Tags

1M-3MB2CAI agentProduct launchSeries AUSFounder-led

Questions

Frequently asked questions

The Hark launch post reached 1.7M views on X, with 2.3K likes, 97 reposts, 1.0K comments, 1.2K bookmarks.

Hark launched on X on October 16, 2026 with the message "Free pizza ordered by chat in the Hark app, U.S. delivery only".

Hark Pro is a free app on iOS, Android, and the web that handles everyday work in one chat thread, including food orders, travel bookings, bill payments, and tasks on sites you already use.

No, TLVC did not work on the Hark launch. TLVC has done similar launches such as Airtable - Hyperagent, Lindy, and Enrich Labs.

TLVC rated the Hark launch 4.00 out of 5: hook 4/5, editing / creativity 4/5, copy 3/5, sentiment of launch 5/5, distribution strategy 4/5.