Launch GuidesTLVC's Blog On MakingSuccessful Launches

This is your one-stop blog to learn everything about launching your tech company on X and LinkedIn.

Breaking down the most popular launches, experiments we've been up to, and how to orchestrate a successful launch yourself.

FeaturedJun 4, 2026

How we sold six figures of a $500 brain headset on an X launch

Back in March we ran the launch for @mavehealth, a $500 wearable headset that gently stimulates your brain to improve focus, mood, and stress in about 20 minutes a day.

FeaturedMay 15, 2026

How we got 3.6M views & 9,000 demos on a Monday morning launch

A few weeks ago, we launched Helena (@SeijinJung's autonomous AI marketer at @enrich_labs). We ended up with: - 3.6M views - 10x website traffic - Claimed the largest launch of the week for startups

FeaturedMar 19, 2026

How We Orchestrated A 3.7M Views Launch in 5 Days | HydraDB

2M views in under 2 hours. Featured in X for you trending for 24 hours. Hundreds of demos booked, and 3.7M views total.

Industry InsightsJun 30, 202615m read

The Tech Launch Video Formats That Actually Work

Great tech launch videos hook viewers fast, show the solution clearly, and drive one specific action. This guide walks through 20 proven video archetypes across SaaS, hardware, mobile apps, and B2B enterprise products, covering what makes each format work, when to use it, and how to structure it for maximum impact. You'll also find practical guidance on runtime, mobile optimization, common mistakes to avoid, and how to measure success, all grounded in current industry data.

Industry InsightsJun 9, 20264m read

The best marketing motions on X last week

Last week was a genuinely good week for marketing on X. A few motions stood out enough that I wanted to break them down, along with what I think each one actually teaches. The only commonality is that they all found a way to cut through the noise.

Industry InsightsJun 8, 202611m read

How to Create a Launch Video That Drives Real Conversions

It's basically our playbook for making launch videos that actually convert. The whole thing hinges on the first three seconds—hook people with the benefit right away, none of that logo-intro nonsense. Then I walk through the structure I swear by (hook, problem, solution, proof, one CTA), why you need to build for mobile and sound-off, and why you should ship 3-5 versions instead of one. Six phases, start to finish, with the data to back it up. And yeah, if you'd rather not do it yourself, that's where we come in."

Industry InsightsJun 2, 202611m read

X Just Got Its TikTok Moment. It's Called Commentary.

X's new Commentary feature lets you react to any post with a video. Here's why it could be the biggest change since the quote tweet, and what it means for launches.

CommentaryJun 1, 202612m read

We Made a Lot of Launch Videos. Here's What We Learned.

Whether you're launching a product or scaling content, this guide breaks down every type of video production service available in 2026 and helps you pick the one worth your money.

ClippingMay 23, 20267m read

Clipping is about to take over tech media

Clipping is the next wave of tech marketing, companies like Lovable, Replit, and Wispr Flow are already doing it, and streamers and musicians have been spending millions on it for years. Here's everything we've learned running clipping campaigns, and where this space is heading.

Industry InsightsMay 22, 202611m read

X Launch Video Strategy Guide for 2026: Specs to Strategy

If you're launching a product on X in 2026 and not leading with video, you're already behind. This guide breaks down exactly how to do it right, from the boring-but-important stuff like file formats and aspect ratios, to the things that actually move the needle like hooking viewers in the first three seconds and getting enough early comments to trick the algorithm into pushing your post further.

Industry InsightsMay 18, 20267m read

Clipping is about to take over tech media

@Lovable has @antonosikadaily clipping Anton. Ramp got 85M views with The Office's @BBBaumgartner and used five dedicated cameras specifically so they'd have enough footage. @Replit has @amjadmasadclips clipping @amasad and getting hundreds of thousands of views.

Industry InsightsMay 18, 20267m read

Best SaaS Product Launch Videos of 2026, With Actionable Tips & Real Examples

This article breaks down what makes SaaS product launch videos effective in 2026, highlighting the importance of hooking viewers within the first 47 seconds, keeping videos concise, and using interactive elements like clickable CTAs. It outlines a 4-Beat Framework for structuring launch videos and shares data-backed strategies for different funnel stages and distribution channels.

Launch BreakdownsMay 16, 20266m read

How We Orchestrated A 3.7M Views Launch in 5 Days | HydraDB

2M views in under 2 hours. Featured in X for you trending for 24 hours. Hundreds of demos booked, and 3.7M views total.

Launch BreakdownsMay 16, 20263m read

I Launched 3 Startups in 7 Days. Here's how to Go Viral on X.

We launched 3 startups on X in 1 week. 5.2M+ views. Hundreds of US sales/demos. Garry Tan and Gokul Rajaram & more in the replies. Here's what we shipped this week at @atomikgrowth

Launch BreakdownsFeb 27, 20267m read

The Science Behind Every Viral Launch Video on X

@tankots (@WisprFlow) did an announcement giving away a Porsche GT3rs on X. It hit 3.7M+ views. @contraben (@contra) launched their payments platform and got 2.1M views. @Replit introduced their animation feature, 7.1M views. These are not mere coincidences. Without the strategy below, they would've done 80% worse.

ClippingOct 13, 20256m read

When Tech Marketing Meets Clipping at Scale

Streamers figured it out. Musicians figured it out. Tech companies are next. Someone’s going to spend $300k/month on clipping, and when they do, the rest of the industry will finally pay attention.

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