#1 MaveHealth (@thatssodhawal)[Consumer Health Tech/$2.1M Seed Round]
MaveHealth makes a wearable headset for focus, mood, and sleep, but it wasn’t getting the traction it deserved.
The goal was to put MaveHealth on the radar of biohackers, productivity nerds, and investors on X.
Drive awareness and sales for a consumer hardware product that most of the internet had never heard of.
Impression target: 1M.
Where Atomik came in: X amplification and relevant distribution with sales.
We reverse-engineered who the productivity nerds and biohacker bros actually trust on X, then collaborated with them on launch amplification.
Output:
1. 2.5M+ impressions (outperformed target)
2. Increased awareness + traction (2.5M views)
3. Limited batches sold out in 36 hours
4. US sales in the hundreds
Launch 2: Lica (@pritopian) [Foundational Model for Design]
Lica is a foundational image-gen model that lets you edit generations without regenerating everything.
They wanted to launch on X and put it in front of builders, designers, and the startup crowd.
We handled the launch video and influencer amplification.
Our AI studio built the launch video ft. Bernie Sanders.
He was already trending on X that week off his Claude post, so we hijacked the meme as the hook.
Results:
1.4M+ views (outperformed target)
Engagement from the AI builder community
Post drove signups directly from X
Launch 3: Composio (@KaranVaidya6) [AI Agent Infrastructure / $29M Series A]
Composio builds the infrastructure that connects AI agents to 1,000+ apps and they needed to launch their Universal CLI right into the middle of the MCP vs CLI debate happening on dev X.
The MCP vs CLI debate was already a holy war on X.
Most companies would post a product announcement and hope to catch the wave. We made the wave.
@itsaqd & @juliafedorin grabbed a camera crew. Hit the streets of SF.
One question to strangers: MCP or CLI?
You know the buzz hit right, when SF's unofficial mayor co-signs @garrytan
@gokulr also jumped in.
Results:
1.9M+ views (outperformed target)
Garry Tan and Gokul Rajaram both engaging organically
What we've learned shipping launches back-to-back in 1 week:
- The story is the strategy. Great story/content beats hype every time!
- Don't play it safe, bring personality, bring honesty, show a little more of yourself than feels comfortable. More debatable topic = More engagement
- Amplification means mapping exactly whose feed you need to be in, writing a custom copy for each layer, and timing it so the algorithm sees density, not noise. There's nothing passive about it.
- Speed forces clarity. Three launches in one week mean zero room for overthinking. Bias towards action.
