What is a launch video?

A launch video is a short, founder-led video used to announce a product or company on launch day. The format is optimized for organic distribution on X and LinkedIn rather than paid advertising.

How do launches go viral on X?

Through a combination of high-signal video, launch-day timing, and a coordinated network of tech and founder accounts reposting at the right moments. That playbook is what we specialize in.

Can you distribute a video we made ourselves?

Yes. Amplification-only means you produce the launch video and we handle distribution. We start with creators in our network on X and LinkedIn, who repost and engage on launch day, and then run the organic side: launch-day timing, post copy, and media kits for your own network.

Where is The Launch Video Company based?

Our team is based across 21 countries, with an HQ in San Francisco, California. We are operated by Atomik Growth.

How do I work with you?

Book an intro call. We will walk through your launch goals, timeline, and which package fits.

Guarantee 1M, 3M, or 5M views

We make launch videos. And make them go viral.

From ideation, scripting, recording, editing, to guaranteeing millions of views on X & LinkedIn. We do it all.

Book a call

Some of our Launches

Click any launch to view on X or LinkedIn.

Maybe you next?Guaranteed 1, 3, or 5M views on your launch.Book a call

We’ve worked with over 100+ companies

Case Study
Coming Soon

0M+

combined views across all our X projects

Everything you need for the launch day

01 - Ideation and Scripting

The idea for the launch video is one of the most important steps. We spend days coming up with creative concepts that cut through the noise, present them, and then flesh it out with a full script.

02 - Production and Editing

We have film crews in SF, LA, New York, and Miami, and can film launch videos in most cities. After that, we spend time on post-production, which includes motion graphics, music, editing, and color grading to finalize a launch video.

03 - Creators/Influencers

We reverse engineer a list of influencers based on your goal for the launch as well as your ICP. We guarantee millions of views on our launches. Depending on the package, we share the full list with you for review. You can strike any influencer you wouldn't want to work with, and we replace them.

04 - Launch Day

We decide on the launch date together as we know of other big launches happening in the week. We work on post copy, media kits for your network, and also ensure everyone from your network engages on the post using our tool.

How we run our launches end-end

The idea for the launch video is one of the most important steps. We spend days coming up with creative concepts that cut through the noise, present them, and then flesh it out with a full script.

Client outcomes

Case studies

Seijin JungMar 12, 2026

Co-founder, Enrich Labs

3.6M+ people reached across X during launch
10× homepage traffic, driving over 9000+ sign-ups and customers

1.1K3.8K7.4K2.1M6.3K

View launch

1.1K3.8K7.4K2.1M6.3K

Client testimonialView on YouTube

View Launch

Case study

Dhawal JainMar 18, 2026

Founder, Mave Health

6-figure pre-orders generated through launch-day momentum
Built a growing community of early customers

4246403.1K2.5M2.4K