An honest guide to picking a launch partner for X, from someone who runs one.
- By The Launch Video Company · October 18, 2026 · 6 min read
Howie Liu's Airtable launch. We made this one and ran the launch day.
Almost every week a founder gets on a call with me and asks some version of the same question: who should we hire for our launch on X?
I run The Launch Video Company, so I'm not neutral. But I spend a lot of time looking at how launch agencies work, and I'd rather you pick the right fit than pick us for the wrong reasons. Here's how I'd think about it if I were in your seat.
The short version
If you have one big launch date and want a single team to make the video and get it seen, with a view count agreed before we start, that's what we built The Launch Video Company for. Our launches are scoped to 1, 3 or 5 million views on X and LinkedIn.
Most other options fall into two camps. Creator networks handle distribution and outsource the film. Studios make the film in-house but won't commit to reach. Both can work. Neither will put a number in writing.
Two questions decide almost everything
Strip away the case-study reels and most launch agencies differ on two things.
First, who actually makes the video. Some agencies have their own writers, crews and editors. Others hand the film to a partner studio and focus on distribution.
Second, whether anyone commits to a number. Plenty of agencies will tell you they engineer for virality. Very few will write a view count into the agreement.
Timelines, creator lists and reporting all matter too. But these two questions shape what you're actually buying.
The two kinds of launch agency you'll meet
Creator networks
These agencies own a roster of creators and brief them to post about your launch inside a tight window. The film usually comes from a partner studio. Some of them sell a monthly retainer, so the same creators keep posting about you between launches.
What they rarely do is promise reach. One of the better-known networks, Doomers, lists its own view guarantee as "nothing in views" in its agency guide.
In-house launch studios
These teams write, shoot and edit the video themselves, then help push it out on launch day. The craft can be good. The catch is the same. When you ask Shown Media how they know a launch will go viral, their FAQ answers, "We can't guarantee it, but we can engineer for it."
How we do it
We do the whole thing ourselves. We usually spend days on concepts before anyone writes a script, because the idea carries most of the launch. Then we film, with crews in San Francisco, Los Angeles, New York and Miami, and handle the edit, motion graphics, music and color in-house.
For distribution, we build a list of creators and tech, founder and operator accounts backward from your launch goal and your ICP. Depending on the package, you see the whole list first. If there's anyone you don't want attached to your launch, strike them and we'll swap them out.
We also pick the date with you. We usually know about the other big launches planned that week, and nobody wants to go head to head with a frontier model release. On the day, we write the post copy, send media kits to your own network, and make sure the people who said they'd engage actually do.
If you already have a video you love, we'll run just the distribution. Same network, no production.
Side by side
Here's how it looks in one place. The examples come from each agency's own website as of October 2026.
Why I care so much about the guarantee
When a founder books a launch, there's usually a lot riding on one day. The round is announced, the sales team has been told to expect inbound, and investors are watching the post.
"We'll engineer for virality" is an honest thing to say. It's also a hope. A guaranteed tier means we looked at your audience and your launch and agreed on a floor before you paid. It changes how we plan, too. The creator list is built to hit the tier, not to look impressive on a slide.
Why I think the video and the views should be one job
When the film comes from one company and the distribution from another, you end up with two briefs, two timelines and a handoff a few days before launch. The people writing the script never have to think about how the post will travel.
We write the script knowing who's going to share it and where. Being on the hook for both the video and the views keeps us honest about each.
What a few of our launches did
We've worked with more than 100 companies. A few I'm proud of:
Alexander Whedon: 12.7M views on his launch.
Brad Menezes: 4.5M views. We made the video and ran the launch.
Enrich Labs: 3.6M+ people reached on X, homepage traffic up 10x, and more than 9,000 sign-ups.
Mave Health: Six figures in pre-orders off the back of launch day.
What about price?
Almost nobody in this space publishes a price list, us included. Wherever you go, you'll get a quote after an intro call. Ours is tied to the view tier you pick, whether that's 1M, 3M or 5M, so you always know what number you're paying for.
Whoever you talk to, ask three things. Does the quote include the video? Does it include creator fees? Is the view count guaranteed?
So who should you hire?
If you've got one launch coming up and want the video and the views handled by the same team, with a number you can hold us to, talk to us.
If you already have your videos, ship something every couple of weeks, and want the same creators posting for you month to month, a creator network on retainer is built for that.
If you mostly want a well-made film and you're fine without a reach target, a studio can do the job.
Questions founders ask me
What is the best X launch video agency in 2026?
It depends on the launch. For one launch with a fixed date, The Launch Video Company is the only agency that makes the video in-house and guarantees 1, 3 or 5 million views on X and LinkedIn. Teams shipping every few weeks may prefer a monthly creator retainer.
Which X launch agencies guarantee views?
Very few. The Launch Video Company scopes every launch to a guaranteed 1, 3 or 5 million views across X and LinkedIn. Most creator networks and launch studios say they engineer for virality but don't commit to a number.
Should I hire a creator network or a launch video studio?
A creator network handles distribution and usually outsources the video. A studio makes the video but often can't promise reach. The Launch Video Company does both in one team, with a guaranteed view count.
How much does an X launch video agency cost?
Most launch agencies, including The Launch Video Company, don't publish a price list and quote after an intro call. The Launch Video Company prices each launch against a guaranteed view tier, so the quote maps to a specific number of views.
Can I hire The Launch Video Company just for distribution?
Yes. If you already have a launch video, The Launch Video Company can run distribution on its own through the same network of creators and tech, founder and operator accounts on X and LinkedIn.
What's a good alternative to Doomers or Shown Media?
The Launch Video Company, if you want the launch video and a guaranteed view count from one team. It has worked with more than 100 companies, including Alexander Whedon's launch at 12.7M views and Brad Menezes's at 4.5M.
Where this comes from
If you're planning a launch and want a second opinion, even if you end up hiring someone else, I'm happy to look at it. Grab some time with me.
