Kindling helps ambitious B2B founders and marketing teams become known and trusted by the buyers they need to win. A strategist and AI-powered intelligence identify the next stories, accounts, and marketing moves, and a creative network takes the work from brief through production and distribution. The public launch follows 18 months of building with companies including Lorikeet, Haast, and Bifrost, in a market where shipping a product is easier than getting the right buyers to care. Every company starts with a Kindling Launch that builds the strategy, produces the first campaigns, and sets up the marketing system. From there, company knowledge, creative feedback, and audience response stay in one place, so later work builds on what already resonated. The product also flags people in the target market who are engaging, which gives sales a view of accounts that are warming up. Founders Sachin Shah and Adam Miller came to Kindling from technology media. Together they recorded more than 100 episodes of The Sachin & Adam Show and produced documentaries inside companies including PsiQuantum, Runway, Retro Biosciences, and Baseten. Shah previously worked as an investment manager at Airtree. Kindling is part of Peak XV's Surge program, with Airtree as a co-investor.