Air

Air is pitching itself as an AI agent for the day-to-day work that surrounds creative production, aimed at the marketing, brand, and creative teams who already use it as a digital asset manager. With this launch, the product shifts from a place where teams store and approve creative to one that can act on it, learning a brand from the assets, guidelines, and performance data a team feeds in, then handling tasks like tagging and renaming at scale, generating variants, resizing and localizing files, pulling analytics, and spinning up branded showcases on request. The agent sits on top of Air's existing library, Canvas editing surface, and reviews and approvals flow, so operators can prompt a task against up to 10,000 assets at once or set up scheduled, multi-step workflows that run in the background. Features like Skills let teams save repeated AI edits as named, slash-command workflows, and a connected integrations layer pushes work into the tools creative teams already use. The pitch to buyers is less about generating net-new content from scratch and more about scaling work that has already been approved. Air was founded by Shane Hegde (CEO) and Tyler Strand (CTO), and is based in New York, with customers including David Protein, Spindrift, and Hard Rock Digital. For founders and operators watching the DAM and martech space, the launch is a concrete example of an incumbent creative tool repositioning around an agent interface rather than ceding that layer to a standalone AI product.