Glif is a creative agent that marketing teams use to turn a brief, a brand, and raw material into ads, product imagery, social posts, video, and audio. It chooses among more than 100 models from providers including OpenAI, Google, Kling, and ElevenLabs, and runs the steps in one chat. This launch adds a cast of original AI models to that workflow. Glif is presenting the cast as an AI modeling agency, so a team can pick who is on camera, drop in a product, an idea, or a brief, and have the agent produce the finished content. The roster at glif.app/characters currently lists 165 characters. Each profile includes casting age, height, look, and languages, plus views from the front, in three-quarter, in profile, and over the shoulder. Casting someone opens a chat with that character already in the prompt, and Glif sends their reference sheet to the image or video model so the face stays consistent across a series, a storyboard, or a campaign, including when they move and talk to camera. As of 26 October 2026, anyone can also create a character from a single uploaded image. The launch video shows that path in practice: cast a model, upload product shots, and ask for the ad in short-form or another format. Examples already published with the cast include a sneaker unboxing from one product photo, a 30-second study app spot with captions, a testimonial, and a call to action, plus a bakery spot that also generates posters and social posts. For operators running several pieces around one product, the useful change is a person who stays recognizable from one asset to the next.