Glif V2 is a chat-based creative agent that turns a single prompt into finished media, spanning images, video, audio, and edits in one conversation. It is aimed at marketers, filmmakers, designers, and short-form creators who want to skip the step of learning individual model UIs. The new Glif is simpler and more capable at the same time: one AI agent with access to 100+ native tools, all through a single chat interface. Instead of building workflows, you just talk to Glif. It figures out which tools to use, chains them together, and produces rich media, images, videos, audio, code, all in one conversation.
The launch matters because Glif is rebuilding around how people actually want to work with generative tools. The old Glif was a multi-agent workflow platform where you'd wire up bots, create node-based spell graphs, and orchestrate complex multi-step automations, powerful but also complex and hard to get started with. V2 drops the node editor and lets the agent route requests across a broad roster of models, including Flux, Runway, Kling, Veo, and ElevenLabs, loaded dynamically so the system stays responsive. The company leaned into the point by producing its own launch videos entirely inside the product.
Glif is led by co-founder Fabian Stelzer, who co-founded GLIF in 2023 as an AI platform that lets anyone discover, run and create their own AI agents and workflows and previously started the AI filmverse project SALT. The pitch to operators and founders skimming this launch is concrete. Bring the creative idea, and Glif handles the model selection, chaining, and output across modalities without requiring prompt engineering expertise or a stack of subscriptions.
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Fatima OkaforApr 23, 2026
Five launch videos made by the product launching the product is a flex I respect. The recursive marketing pipeline is doing numbers before the agent even wakes up.
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Min-Seo ParkApr 23, 2026
To be fair the voiceover pacing in video 3 was actually clean. Whichever model picked those pauses deserves equity.
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Min-Seo ParkApr 23, 2026
First 3 seconds of that tweet video had me, the cut at 0:07 lost me. Someone on your team knows hooks and someone else still thinks people watch past the logo reveal.
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Kiril D.Apr 23, 2026
Calling something a 'super agent' in 2024 is bold when half the demos I click are still glorified prompt chains. Show me the node that fails gracefully when Runway is down and I'll believe it.
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Priya V.Apr 23, 2026
How big is the team that shipped V2? Asking because if it's under 15 people I owe someone a coffee and possibly my ego.
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lena buildsApr 23, 2026
The 'virtually every available AI model' claim is the part I want to stress test. Does it route intelligently or does it just try Flux first and pray?
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Tomáš RekovićApr 23, 2026
Pricing page before I get excited please. Unlimited generation across every frontier model is either heavily subsidized or the metering is about to get spicy.
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GLIF
Glif is your Creative Super Agent. Just tell it what you want to create!
Glif is your Creative Super Agent. Just tell it what you want to create!
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Glif V2 is a chat-based creative agent that turns a single prompt into finished media, spanning images, video, audio, and edits in one conversation. It is aimed at marketers, filmmakers, designers, and short-form creators who want to skip the step of learning individual model UIs. The new Glif is simpler and more capable at the same time: one AI agent with access to 100+ native tools, all through a single chat interface. Instead of building workflows, you just talk to Glif. It figures out which tools to use, chains them together, and produces rich media, images, videos, audio, code, all in one conversation. The launch matters because Glif is rebuilding around how people actually want to work with generative tools. The old Glif was a multi-agent workflow platform where you'd wire up bots, create node-based spell graphs, and orchestrate complex multi-step automations, powerful but also complex and hard to get started with. V2 drops the node editor and lets the agent route requests across a broad roster of models, including Flux, Runway, Kling, Veo, and ElevenLabs, loaded dynamically so the system stays responsive. The company leaned into the point by producing its own launch videos entirely inside the product. Glif is led by co-founder Fabian Stelzer, who co-founded GLIF in 2023 as an AI platform that lets anyone discover, run and create their own AI agents and workflows and previously started the AI filmverse project SALT. The pitch to operators and founders skimming this launch is concrete. Bring the creative idea, and Glif handles the model selection, chaining, and output across modalities without requiring prompt engineering expertise or a stack of subscriptions.
Comments (7)
Five launch videos made by the product launching the product is a flex I respect. The recursive marketing pipeline is doing numbers before the agent even wakes up.
To be fair the voiceover pacing in video 3 was actually clean. Whichever model picked those pauses deserves equity.
First 3 seconds of that tweet video had me, the cut at 0:07 lost me. Someone on your team knows hooks and someone else still thinks people watch past the logo reveal.
Calling something a 'super agent' in 2024 is bold when half the demos I click are still glorified prompt chains. Show me the node that fails gracefully when Runway is down and I'll believe it.
How big is the team that shipped V2? Asking because if it's under 15 people I owe someone a coffee and possibly my ego.
The 'virtually every available AI model' claim is the part I want to stress test. Does it route intelligently or does it just try Flux first and pray?
Pricing page before I get excited please. Unlimited generation across every frontier model is either heavily subsidized or the metering is about to get spicy.