Open is launching an assistant that software companies can add to their own product, so their customers can ask for work in plain language and have it carried out with that product's data, screens, and actions. Founder Mo Gharbat set the timeline in the launch post. If a product is not agentic by 2027, it is already late. The launch video uses Holbrook, a fictional HR and payroll app, as the example. A manager attaches the needed files and asks the assistant to onboard Sarah, starting Monday in New York, on the same package as Jake, and to generate the contract. The assistant creates the profile, copies the salary and benefits, and produces the contract. It can then check timesheets, list who is owed overtime and how much, and process those payments. Asked to open the pending requests tab, it takes the user there. The launch also says the assistant is MCP compatible, so customers can connect outside tools without leaving the product. Open, led by Gharbat, is the Y Combinator company behind open.cx. It already runs AI agents for enterprise customer support across chat, email, and voice.