How Higgsfield AI launched on X
The AI-native creative suite
What Higgsfield AI launched

Jensen Huang: “… the founders of Higgsfield are visionary in the work that they do … but these are some of the brightest people in the world.” We're grateful to Jensen and the teams at NVIDIA and TCV for believing in us. Both companies have joined Higgsfield as investors in https://t.co/pU9f1NnPJJ https://t.co/DuqdoLALyt
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About the launch
Higgsfield builds video and image creation tools for brands, agencies, studios, and professional creators. From a product URL, a still, or a short brief, a team can produce ads, UGC clips, and multi-shot scenes in one workspace that runs the company's own models next to third-party video, image, and audio models. Cinema Studio handles camera control and multi-shot work, Marketing Studio builds campaign variants from a product page, and Soul ID keeps a trained face consistent across images and video. NVIDIA and TCV have invested in an extension of the Series B that DST Global led in August, a round that raised $400 million at a $5.4 billion valuation. The company says annualized revenue crossed $1 billion in September, eighteen months after launch, and that it now has more than 40 million users in 238 countries. Enterprise is the fastest-growing segment, up more than 100 percent month over month, and revenue under contract from business customers has grown tenfold since June. The investment was announced as Jensen Huang visited Kazakhstan, where co-founder and CTO Yerzat Dulat is from and where most of the engineering team works. Huang said NVIDIA invests in people, not companies, and he praised the founders for their vision. The platform has scaled on NVIDIA GPUs from earlier generations through Hopper and Blackwell. Alex Mashrabov, Yerzat Dulat, and Mahi de Silva co-founded the company, which is based in San Francisco. Mashrabov previously co-founded AI Factory, the computer vision company behind Snapchat's Cameos and face filters, which Snap later acquired. He then led generative AI at Snap.
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The Higgsfield AI launch post reached 2.1M views on X, with 2.1K likes, 590 reposts, 214 comments, 926 bookmarks.
Higgsfield AI launched on X on October 24, 2026 with the message "The AI-native creative suite".
Higgsfield builds video and image creation tools for brands, agencies, studios, and professional creators.
Launchvideo.com rated the Higgsfield AI launch 4.60 out of 5: hook 5/5, editing / creativity 4/5, copy 5/5, sentiment of launch 4/5, distribution strategy 5/5.






