Higgsfield AI

The AI-native creative suite.

Higgsfield AISep 11, 2026

The AI-native creative suite.

Higgsfield AI launch preview
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1M-3MB2CExplainerB2BGlobalSeries BFeature launchDemoUSVertical AI

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Higgsfield AI Motion Designer is a ChatGPT plugin that generates motion graphics directly inside Adobe After Effects, aimed at motion designers, marketers, and video editors who already live in Adobe's timeline. Instead of returning a flat rendered clip, the plugin writes layers, timing, keyframes and expressions into an open After Effects composition , so the output stays fully editable. Users invoke it by typing a command like @higgsfield /use-after-effects in ChatGPT and describing the animation they want, whether that is a title sequence, a transition, a logo reveal, or a product promo. The launch matters because it pushes prompt-based generation past the "download a clip" pattern into the actual project file, keeping text and colors, layers, timing, and animation under the designer's control. It also extends Higgsfield's Adobe footprint beyond its earlier After Effects plugin, which generates AI video and images, removes backgrounds, reframes, and upscales directly on the timeline without browser round-trips. The launch video sketches typical use cases including animated banners, AI-generated visuals, an animated mascot built from a rough sketch, and reframing, ending with a one-shot cleanup and package step. Higgsfield AI was founded in 2023 by Alex Mashrabov and Erzat Dulat, and Mashrabov previously led generative AI at Snap and had earlier co-founded AI Factory, which Snap acquired in 2020 . The San Francisco company sits in the same short-form video and marketing workflow lane where it has been building tools for creators and ad teams, and this release positions ChatGPT itself as the front door to a working After Effects project.

Comments (7)

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Kaia BergstromSep 12, 2026

The tweet reads clean but that plugin icon in the thumbnail is fighting the AE logo for visual dominance. Pick a lane on the color temp and this thing looks twice as pro.

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Devraj IyerSep 12, 2026

Cool demo, but how does this actually ship inside an agency pipeline where three people are stepping on the same AE project? Curious what happens to the plugin context when the file bounces between machines.

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Mariam OkaforSep 12, 2026

ok wait, a plugin that writes AE expressions is the exact thing every motion designer swore they didn't need until now. Wiggle() is about to be replaced by a prompt and I am here for the drama.

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Gabor FenyvesSep 12, 2026

The motion design market is actually shrinking because clients want vertical TikTok slop, not keyframed art. Building a smarter AE feels like putting a turbo on a fax machine.

Y
yuki.exeSep 12, 2026

This is one of the final creative tools that will ever launch without a full agent loop behind it. In six months nobody will open After Effects, they'll just tell an agent what the shot should feel like.

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Priya RamanathanSep 12, 2026

First line of the tweet does the whole job, ChatGPT + After Effects is a scroll-stopper. Would kill for a 6-second loop under it though, the still frame is leaving retention on the table.

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Tomasz WnukSep 12, 2026

Genuinely want to know how many engineers it took to make ChatGPT hold context across an AE project. That's the part that sounds nasty to build.