Higgsfield Playable builds a playable mobile game from a gameplay idea, a written prompt, or uploaded assets, and on Enterprise plans it turns a game mechanic into an interactive ad viewers can play. Higgsfield, a generative platform for video and image production with more than 35 models and tools, put it live on October 26, 2026. The release follows the prompt-to-browser game builder the company introduced earlier in 2026, and it is the version for creators who do not write code and for marketers who need the ad exported for the networks that run playable campaigns. Playable Games is included on every Higgsfield plan. You describe the objective, the controls, the obstacles, and how the run ends, then pick one of eight genres and a 2D or 3D treatment. Visual references are optional. Generation can run on Higgsfield or in Claude through the Higgsfield MCP, and you play the result in the browser to check scoring, failure, and restart against the prompt. Explore lists examples you can play and, where the option is offered, recreate as a starting point. Playable Ads is limited to Enterprise plans. Manual mode pauses for approval between stages, and Auto mode generates without those stops. A written description is enough to start, or teams can add up to 40 images, one video clip of 3 to 60 seconds, up to 20 audio files, or as many as three existing HTML or ZIP playables. The download is a single HTML file of up to 5 MB, formatted for Generic MRAID, Moloco, AppLovin, Google App Campaigns, Unity Ads, Meta, Pangle, Mintegral, or Liftoff, with a destination URL on the call to action. A gameplay clip can supply the layout, controls, and timing, and the character, palette, or end card can be changed while the mechanic stays in place. Edits are made in the browser with sliders or plain-language instructions.