Gotolstoy (Tolstoy) is introducing Shop Bots for ecommerce brands that need product creative, page updates, ads, and shopper answers drawn from one catalog. A Creative Director produces on-model images, lifestyle shots, and video from the brand's assets and references. An Ecommerce Manager turns approved creative into product stories and shoppable widgets. An Ads Manager prepares campaign variations from that work. On the store, retail bots handle discovery, virtual try-on, size guidance, styling, and product questions. The launch ties capabilities Tolstoy already sold separately, including AI content creation, shoppable video, and an on-site shopping agent, to named roles that share a brief and brand context. A collection can move from images and video to a product page and then to ad variations, and someone at the brand reviews product details, placement, and creative before anything publishes. Preparing an ad does not publish it, and storefront drafts stay unpublished until that review. CEO Dov Kaufmann and co-founder and CTO Nimrod Popper started Tolstoy in 2020 after working together at Yotpo. In the launch post, Kaufmann said the company began while he was pursuing a creative writing master's degree at UT Austin. He has also tied the Tolstoy name to that interest in writing.