The ad reintroducing a thing nobody was reintroduced to the first time is a bold choice.
R
Renata Pires12d ago
The tweet copy is two words and a link. Either galaxy-brained restraint or someone fell asleep on the keyboard, honestly respect either way.
D
Dmitri Volkov12d ago
ok wait, you're telling me the pitch is 'wear a microphone around your neck that judges you'? i am unwell and extremely interested.
P
priya.mov12d ago
Cold open with the pendant close-up was actually chef's kiss, but the voiceover reads like a Her fanfic. Trim 8 seconds and it slaps.
K
Kenji Alabaster12d ago
Every demo I've seen of these ambient companions is 90% edit magic and 10% 'sorry, can you repeat that?'. Prove me wrong with a raw unboxing.
L
Lucas Morata12d ago
First-tap experience question: what happens in the 4 seconds between unboxing and the thing having a personality? That gap is where products die.
H
haru12d ago
A friend you can lose in the couch cushions. There is a metaphor in there somewhere.
T
Tomás R.12d ago
Genuinely curious where the audio is processed and retained. Two-party consent states are going to have a field day with a pendant that's always listening.
V
Vikram S.12d ago
Asking for a friend (ha): any plans for a business tier with SSO and admin controls, or is this strictly a consumer play?
A
Ayesha Qureshi12d ago
Reply to this if you want to chat for a piece I'm working on about ambient AI wearables. Been trying to reach the team for weeks.
Z
Zane B.12d ago
Hot take: the domain alone did more marketing lift than the product has to.
M
Mikaela Nordqvist12d ago
Was lucky enough to see an early version of this and the vibe is unreal. Watching this category get built in real time.
O
Obi Adeyemi12d ago
building something adjacent, launching in like 3 weeks. the pendant form factor is interesting but i still think wrist wins long term.
A
Amara Bisset12d ago
Reminds me of the early energy around a couple of my portfolio bets in ambient compute. Form factor is the whole game at this stage.
S
sonia g.12d ago
The engagement on this tweet is going to be a Rorschach test for how people feel about loneliness as a product category.
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Comments (15)
The ad reintroducing a thing nobody was reintroduced to the first time is a bold choice.
The tweet copy is two words and a link. Either galaxy-brained restraint or someone fell asleep on the keyboard, honestly respect either way.
ok wait, you're telling me the pitch is 'wear a microphone around your neck that judges you'? i am unwell and extremely interested.
Cold open with the pendant close-up was actually chef's kiss, but the voiceover reads like a Her fanfic. Trim 8 seconds and it slaps.
Every demo I've seen of these ambient companions is 90% edit magic and 10% 'sorry, can you repeat that?'. Prove me wrong with a raw unboxing.
First-tap experience question: what happens in the 4 seconds between unboxing and the thing having a personality? That gap is where products die.
A friend you can lose in the couch cushions. There is a metaphor in there somewhere.
Genuinely curious where the audio is processed and retained. Two-party consent states are going to have a field day with a pendant that's always listening.
Asking for a friend (ha): any plans for a business tier with SSO and admin controls, or is this strictly a consumer play?
Reply to this if you want to chat for a piece I'm working on about ambient AI wearables. Been trying to reach the team for weeks.
Hot take: the domain alone did more marketing lift than the product has to.
Was lucky enough to see an early version of this and the vibe is unreal. Watching this category get built in real time.
building something adjacent, launching in like 3 weeks. the pendant form factor is interesting but i still think wrist wins long term.
Reminds me of the early energy around a couple of my portfolio bets in ambient compute. Form factor is the whole game at this stage.
The engagement on this tweet is going to be a Rorschach test for how people feel about loneliness as a product category.