DRAMA

DRAMA is an AI facial expression editor for video and images, built to let directors and editors change the emotion or performance in a clip without calling the cast back for reshoots. Users upload footage, pick which parts of a performance to preserve and which to alter, and dial the change up or down with an intensity slider, with support for blending emotions rather than swapping one mask for another. The tool is aimed at ad agencies, film and OTT post-production, and short-form content teams who routinely need another take but can't afford the schedule or budget to get one. The product comes from Bengaluru-based AI startup NeuralGarage , where the name is short for Director-Ready Articulation Manipulation Algorithm . NeuralGarage was founded in 2021 in Bangalore by Mandar Natekar, Subhabrata Debnath, Anjan Banerjee, and Subhashish Saha , and the launch tweet for DRAMA was posted by co-founder and CTO Subhabrata Debnath. The same team is already known for VisualDub, its lip-sync system that has been used in Kesari Chapter 2, episodes of Special Ops, the "Chikitu" song in Coolie, and War 2 , which gives DRAMA a credible production pedigree inside Indian film and streaming workflows. The launch matters now because generative video tools have mostly focused on creating clips from scratch, while post teams still work with real footage of real actors and need surgical edits rather than full regenerations. DRAMA slots into that gap, extending NeuralGarage's existing bet on editable, controllable performance after the camera has stopped rolling. The company has flagged three initial verticals in its launch thread, consistent with its earlier traction in advertising, film, and OTT content.