Whip

Whip is a browsing and publishing home for interactive software , aimed at the growing pool of makers using AI to generate playable things: games, 3D worlds, simulations, generative art, and small digital toys that today mostly circulate as screen recordings on social feeds. The Whip Web launch extends the product from mobile into the browser, giving every creation a shareable page with plays, likes, and comments, plus creator channels and search so an experience can find an audience instead of vanishing when a viral link scrolls past. It matters now because models capable of generating live, explorable worlds (the tweet points to Astra as an example) are producing far more of this content than existing video and app-store surfaces can host. The product lets viewers scroll a feed and open experiences directly in the browser rather than watching someone else play them, and it lets builders publish work to a discovery surface rather than a static link. Founded in 2023 by Agam Jain and Samagra Sharma, Whip is a Y Combinator company based in San Francisco, and previously shipped a mobile app for creating and discovering short interactive posts called "whips". For founders and operators tracking the creator economy, Whip Web is a bet that generative software becomes its own consumer medium with its own dedicated platform, in the same pattern video followed when it moved off file shares and onto YouTube. The relevant question for the category is whether a dedicated feed can concentrate attention around AI-generated interactive content before general-purpose social platforms absorb it.