How Sloosh launched Sloosh on X
AI image and video studio
What Sloosh launched

483 days ago, @5aitec and I raised $20M from @binnybansal to build ShopOS Millions of brand images and videos later we learned: the model was never the hard part. Getting it right the 10,000th time is Today, we’re launching @sloosh_ai to give every creator that secret sauce 👇 https://t.co/OMaeekogMc
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About the launch
Sloosh is ShopOS's self-serve platform for turning ideas, photos, and videos into product imagery, visual scenes, reels, and creator-style clips. Creators, designers, photographers, video editors, founders, and small businesses can generate that work without hiring ShopOS's managed creative team. The Bengaluru company already runs the same image and video orchestration engine for fashion and retail brands in India, the UAE, and the US. Smaller brands that could not afford those retainers asked for a product they could operate themselves, and ShopOS spent the past three months packaging the engine as Sloosh. A Space stores the steps, models, and settings for a specific job, so a user can drop in new inputs and run it again, including in batch. Spacelab is the canvas for building or forking a Space and publishing it for other people to use. The launch also includes a chat starting point, connections to ChatGPT, Claude, Gemini, and Cursor through the Model Context Protocol, an Adobe After Effects plugin, and access to ShopOS's in-house creative team for harder projects. Live examples on the site include placing a person in every shot of an existing video and pairing a product with a face for a selfie-style ad. Ajay PV and Sai Krishna V K are launching Sloosh as co-founders of ShopOS. They previously built Scapic, an AR and AI commerce startup Flipkart acquired in 2020, then led Flipkart Labs. ShopOS raised $20 million from Flipkart co-founder Binny Bansal's 3STATE Ventures in June 2025. New accounts get 20 free credits, and paid plans start at $19 a month.
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The Sloosh launch post reached 95K views on X, with 292 likes, 57 reposts, 60 comments, 37 bookmarks.
Sloosh launched on X on October 22, 2026 with the message "AI image and video studio".
Sloosh is ShopOS's self-serve platform for turning ideas, photos, and videos into product imagery, visual scenes, reels, and creator-style clips.
Launchvideo.com rated the Sloosh launch 3.40 out of 5: hook 4/5, editing / creativity 4/5, copy 4/5, sentiment of launch 4/5, distribution strategy 1/5.







