Overlap

Overlap Campaigns is a new product from Overlap, the AI video clipping platform, aimed at founders, media teams, podcasters, streamers, and brands that want short-form distribution without hiring a clipping agency or running an internal production team. Overlap is an AI video clipping platform where teams run it themselves, or Overlap's team runs managed clipping campaigns for them on accounts the customer owns, priced per delivered view. The launch matters because clipping has shifted from a creator side hustle to a core distribution channel, and most brands still choose between expensive agencies, fragmented creator marketplaces, or software they have to operate in-house. The agents handle the end-to-end workflow on social accounts the customer already owns, so follower growth and posts remain with the brand rather than disappearing when a campaign ends. Overlap runs performance-priced AI clipping campaigns on customer-owned social accounts, handling clip selection, editing, formatting, approval workflows, publishing, and reporting, while customers retain their accounts, followers, and posts. Pricing is tied directly to outcomes, with an agreed CPM between $0.50 and $2.50 and a monthly ceiling set by the customer , which puts it closer to a performance ad buy than a retainer. Overlap is a Y Combinator company (S24) led by co-founders Jonathan Baer (CEO) and Casey Traina (CTO), building multimodal AI agents that understand, search, and edit videos, used by media companies, marketing teams, and podcasters . The company previously shipped a self-serve clipping tool and a GPT-5 integration for its clipping agent , and Campaigns extends that stack into a fulfillment layer where the agents do the work of a clipping team rather than just the editing software.