Lightfield is an AI-native CRM built for companies where agents do a growing share of customer-facing work. The product captures conversations as they happen, stores them in a flexible system of record with versioned edits and inline rationale, and exposes that history through a permission-aware API so agents and humans work from the same current picture of every account. Founders Keith Peiris and Henri Liriani, both former Meta engineers, pitch it as a "world model of a business" that can predict which customers you win, which you lose, where to expand, and what to build next.
The launch marks a $47 million Series A led by Andreessen Horowitz , with participation from Maverick Capital, Coatue, Audacious, Alumni Ventures, Greylock, and Lightspeed Venture Partners . It also caps an unusual reset for the team. Peiris and Liriani pivoted to Lightfield last year from Tome, an AI presentation builder that had reached 25 million users and raised $80 million , and the pivot involved reducing headcount from 70 to 7 employees before rebuilding around CRM.
For founders and operators skimming this launch, the near-term signal is traction plus thesis. Around 5,000 businesses have tried Lightfield's AI CRM , and the company is positioning against Salesforce on the argument that legacy CRMs were designed to hold transactional records rather than the deep customer context autonomous agents need to act. If you believe agent-driven go-to-market is where sales, product, and support are heading, this is one of the more direct attempts to rebuild the system of record underneath it.
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Priya KothariSep 13, 2026
Wait, this is Lightfield's launch but the tweet is about Jitsu MCP? Either I'm missing crosslore or the tweet copy buried the lede under three code snippets.
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Fatima El-SayedSep 13, 2026
Is the MCP free forever or a wedge into Lightfield seats? Asking because 'agent runs your pipeline' is the kind of usage that turns into a surprise invoice.
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Tomasz KrolSep 13, 2026
Cool that it's HTTP transport out of the gate. What are the rate limits per agent and do you emit structured errors when the pipeline chokes mid-run?
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Kwame AdjeiSep 13, 2026
The video pacing is doing that thing where every clip is 1.4 seconds and my eyes are filing a workers comp claim. Good demo though, just let a shot breathe.
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miloroastsSep 13, 2026
My agent running my entire event pipeline unsupervised is how I end up with 40 million duplicate signup events and a very apologetic Slack message.
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miloroastsSep 13, 2026
Counterpoint to my own joke: if it can actually diff the pipeline before applying, this genuinely saves me a Tuesday.
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Haruki N.Sep 13, 2026
We shipped an internal MCP-ish thing at my last job in 2021 and the hard part was never the transport, it was schema drift across sources. Curious how you handle it.
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Zenobia MaxwellSep 13, 2026
Every pipeline eventually becomes a CRM and every CRM eventually becomes a pipeline. You just chose to admit it earlier.
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Lightfield is an AI-native CRM built for companies where agents do a growing share of customer-facing work. The product captures conversations as they happen, stores them in a flexible system of record with versioned edits and inline rationale, and exposes that history through a permission-aware API so agents and humans work from the same current picture of every account. Founders Keith Peiris and Henri Liriani, both former Meta engineers, pitch it as a "world model of a business" that can predict which customers you win, which you lose, where to expand, and what to build next. The launch marks a $47 million Series A led by Andreessen Horowitz , with participation from Maverick Capital, Coatue, Audacious, Alumni Ventures, Greylock, and Lightspeed Venture Partners . It also caps an unusual reset for the team. Peiris and Liriani pivoted to Lightfield last year from Tome, an AI presentation builder that had reached 25 million users and raised $80 million , and the pivot involved reducing headcount from 70 to 7 employees before rebuilding around CRM. For founders and operators skimming this launch, the near-term signal is traction plus thesis. Around 5,000 businesses have tried Lightfield's AI CRM , and the company is positioning against Salesforce on the argument that legacy CRMs were designed to hold transactional records rather than the deep customer context autonomous agents need to act. If you believe agent-driven go-to-market is where sales, product, and support are heading, this is one of the more direct attempts to rebuild the system of record underneath it.
Comments (8)
Wait, this is Lightfield's launch but the tweet is about Jitsu MCP? Either I'm missing crosslore or the tweet copy buried the lede under three code snippets.
Is the MCP free forever or a wedge into Lightfield seats? Asking because 'agent runs your pipeline' is the kind of usage that turns into a surprise invoice.
Cool that it's HTTP transport out of the gate. What are the rate limits per agent and do you emit structured errors when the pipeline chokes mid-run?
The video pacing is doing that thing where every clip is 1.4 seconds and my eyes are filing a workers comp claim. Good demo though, just let a shot breathe.
My agent running my entire event pipeline unsupervised is how I end up with 40 million duplicate signup events and a very apologetic Slack message.
Counterpoint to my own joke: if it can actually diff the pipeline before applying, this genuinely saves me a Tuesday.
We shipped an internal MCP-ish thing at my last job in 2021 and the hard part was never the transport, it was schema drift across sources. Curious how you handle it.
Every pipeline eventually becomes a CRM and every CRM eventually becomes a pipeline. You just chose to admit it earlier.