HockeyStack is launching a platform of AI revenue agents aimed at enterprise sales teams, covering new business, expansion, and prospecting workflows. The system ingests CRM records, emails, Slack messages, and call recordings to build what the company calls a Blueprint of how a specific organization actually closes deals, then deploys agents that flag at-risk opportunities, surface winnable deals that went unworked, and draft multi-step recovery plans for reps to execute. Powered by the Blueprint model, which analyzes structured and unstructured data to map how deals progress, the product is pitched as a way to encode the behavior of top performers across an entire sales team rather than leaving it as tribal knowledge.
The launch matters because it pairs a product release with a sizeable round. HockeyStack announced the launch of Revenue Agents for the Enterprise alongside a new round of funding with contributions from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures. The company is also positioning this as a structural bet against the legacy CRM stack, arguing that since 2023, HockeyStack has pursued a fundamental reimagining of the data architecture underpinning revenue teams at the world's largest companies, scaling to over 300 customers in less than two years.
The team is led by cofounder Emir Atli alongside Co-Founder and CEO Buğra Gündüz and Arda Bulut, with the company headquartered in San Francisco after going through Y Combinator. For founders and operators evaluating the wave of agentic GTM tools, HockeyStack is worth a look as one of the better funded entrants trying to move from analytics and attribution into autonomous deal execution.
Comments (12)
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Priya MadhavanApr 28, 2026
"Closes deals while you sleep" is a bold promise for a category where buyers ghost you for three weeks then ask for a redline at midnight. Curious what the agent does when procurement enters the chat.
T
Tomasz KorolApr 28, 2026
The cut from B-roll office shot to product UI at 0:14 is jarring, somebody held that frame two beats too long. Voiceover is tight though, whoever wrote that script earned their fee.
D
Deniz B.Apr 28, 2026
Big fan of the "playbook your best deals wrote" line, that's a real positioning sentence and not a vibe. Hope the product matches the copy.
L
Linda OkaforApr 28, 2026
Been tracking this team for a while, the pivot from analytics into agents is more coherent than people realize. The data moat from the dashboards business is the actual story here.
M
Marcus AdeyemiApr 28, 2026
Before my CRO gets excited, where's the trust center. Agents touching pipeline data without SSO, audit logs, and a DPA is a non-starter for us.
K
kenjiApr 28, 2026
Every demo of an AI revenue agent I've seen is three hardcoded Salesforce queries in a trenchcoat. Show me it handling a deal where the champion just got laid off.
K
Katya SolovyovaApr 28, 2026
An agent that signs contracts and moves revenue is going to want a programmable wallet eventually, mark my words. Stablecoin-settled MRR is closer than people think.
R
Ravi SubramanianApr 28, 2026
Is there an API to drop a custom agent into the playbook, or are we stuck with what ships in the UI. Also asking about webhook retry policy because I've been burned before.
A
Anouk VermeerApr 28, 2026
Naive question from someone new to revops, when two agents (new business and expansion) both want to email the same account, who wins? Asking because that seems like a real thing.
B
Brendan WalshApr 28, 2026
Wait so this is just marketing automation but the rules are written by an LLM? We had Marketo doing nurture flows back when this was cool the first time.
F
Felipe CardosoApr 28, 2026
Interesting. What does net retention look like on the analytics product they're stapling this to, because that's the only number that matters for a cross-sell motion this aggressive.
H
Hana BrennanApr 28, 2026
The enterprise sales seat is being squeezed from both sides and you're betting an agent expands the pie? It shrinks the pie and your customers will figure that out by year two.
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Revenue Agents for the Enterprise. Running the Playbook Your Best Deals Wrote
Revenue Agents for the Enterprise. Running the Playbook Your Best Deals Wrote
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HockeyStack is launching a platform of AI revenue agents aimed at enterprise sales teams, covering new business, expansion, and prospecting workflows. The system ingests CRM records, emails, Slack messages, and call recordings to build what the company calls a Blueprint of how a specific organization actually closes deals, then deploys agents that flag at-risk opportunities, surface winnable deals that went unworked, and draft multi-step recovery plans for reps to execute. Powered by the Blueprint model, which analyzes structured and unstructured data to map how deals progress, the product is pitched as a way to encode the behavior of top performers across an entire sales team rather than leaving it as tribal knowledge. The launch matters because it pairs a product release with a sizeable round. HockeyStack announced the launch of Revenue Agents for the Enterprise alongside a new round of funding with contributions from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures. The company is also positioning this as a structural bet against the legacy CRM stack, arguing that since 2023, HockeyStack has pursued a fundamental reimagining of the data architecture underpinning revenue teams at the world's largest companies, scaling to over 300 customers in less than two years. The team is led by cofounder Emir Atli alongside Co-Founder and CEO Buğra Gündüz and Arda Bulut, with the company headquartered in San Francisco after going through Y Combinator. For founders and operators evaluating the wave of agentic GTM tools, HockeyStack is worth a look as one of the better funded entrants trying to move from analytics and attribution into autonomous deal execution.
Comments (12)
"Closes deals while you sleep" is a bold promise for a category where buyers ghost you for three weeks then ask for a redline at midnight. Curious what the agent does when procurement enters the chat.
The cut from B-roll office shot to product UI at 0:14 is jarring, somebody held that frame two beats too long. Voiceover is tight though, whoever wrote that script earned their fee.
Big fan of the "playbook your best deals wrote" line, that's a real positioning sentence and not a vibe. Hope the product matches the copy.
Been tracking this team for a while, the pivot from analytics into agents is more coherent than people realize. The data moat from the dashboards business is the actual story here.
Before my CRO gets excited, where's the trust center. Agents touching pipeline data without SSO, audit logs, and a DPA is a non-starter for us.
Every demo of an AI revenue agent I've seen is three hardcoded Salesforce queries in a trenchcoat. Show me it handling a deal where the champion just got laid off.
An agent that signs contracts and moves revenue is going to want a programmable wallet eventually, mark my words. Stablecoin-settled MRR is closer than people think.
Is there an API to drop a custom agent into the playbook, or are we stuck with what ships in the UI. Also asking about webhook retry policy because I've been burned before.
Naive question from someone new to revops, when two agents (new business and expansion) both want to email the same account, who wins? Asking because that seems like a real thing.
Wait so this is just marketing automation but the rules are written by an LLM? We had Marketo doing nurture flows back when this was cool the first time.
Interesting. What does net retention look like on the analytics product they're stapling this to, because that's the only number that matters for a cross-sell motion this aggressive.
The enterprise sales seat is being squeezed from both sides and you're betting an agent expands the pie? It shrinks the pie and your customers will figure that out by year two.