Hobbes is a conversational AI agent that replaces the "book a demo" button with live, autonomous product demos that run on a company's website around the clock. It ingests a team's sales deck, call transcripts, documentation, and help center content, then takes a guided tour of the actual product to learn every screen, flow, and edge case. Before it handles a real prospect, it runs hundreds of buyer simulations across personas, industries, and objections, and it keeps learning from each live conversation it has.
The launch is tied to a $6M round led by Foundation Capital, positioning Hobbes against the decades-old lead-capture form that forces engaged visitors to wait days for a human rep. The pitch to GTM leaders is concrete. One early customer had Hobbes close a deal end-to-end within an hour of going live, and the team says customer deployments are producing far more top-of-funnel conversations than a standard demo form, with qualified transcripts waiting for reps in the morning.
Hobbes is built for B2B software teams whose website traffic outpaces their AE headcount, and it targets the specific moment when a visitor is ready to buy but the calendar link pushes them to next week. The company is based in San Francisco and founded by Chirag Kulkarni, who is also hiring across the team as part of the launch.
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Marcus ValeApr 22, 2026
Killing the book-a-demo button is cute until the agent books a demo with another agent and they just vibe for 40 minutes.
Priya RamanApr 22, 2026
The 'closed a deal within an hour of going live' line is doing Olympic-level gymnastics in that tweet, but fine, I'll bite.
Marcus ValeApr 22, 2026
the tweet has that specific cadence of 'we rehearsed this with the comms advisor three times,' you can feel the line breaks breathing.
Terry DistefanoApr 22, 2026
Two data points and a 2x claim with no baseline. Interesting.
Olive GreenwayApr 22, 2026
ok wait, self-improving agents for demos is actually the use case where I want the model to be a little unhinged and salesy.
Mike NgaiApr 22, 2026
'Self-improving' is doing a lot of heavy lifting here. Improving on what signal, closed-won, engagement, or the founder's vibes?
N
Nikhil S.Apr 22, 2026
sorry dumb question but if the agent closes the deal in an hour does the AE still get commission
Kate RuessApr 22, 2026
Love the wedge, but you need a 'handoff to human' mode for the enterprise buyers who will absolutely refuse to talk to an agent about a six figure contract.
Kofi AdebayoApr 22, 2026
Every company pitching the death of the demo button ends up shipping a better demo button. Place your bets.
R
Raj K.Apr 22, 2026
If your product truly sold itself, you wouldn't need a tagline telling me it does.
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Hobbes is a conversational AI agent that replaces the "book a demo" button with live, autonomous product demos that run on a company's website around the clock. It ingests a team's sales deck, call transcripts, documentation, and help center content, then takes a guided tour of the actual product to learn every screen, flow, and edge case. Before it handles a real prospect, it runs hundreds of buyer simulations across personas, industries, and objections, and it keeps learning from each live conversation it has. The launch is tied to a $6M round led by Foundation Capital, positioning Hobbes against the decades-old lead-capture form that forces engaged visitors to wait days for a human rep. The pitch to GTM leaders is concrete. One early customer had Hobbes close a deal end-to-end within an hour of going live, and the team says customer deployments are producing far more top-of-funnel conversations than a standard demo form, with qualified transcripts waiting for reps in the morning. Hobbes is built for B2B software teams whose website traffic outpaces their AE headcount, and it targets the specific moment when a visitor is ready to buy but the calendar link pushes them to next week. The company is based in San Francisco and founded by Chirag Kulkarni, who is also hiring across the team as part of the launch.
Comments (10)
Killing the book-a-demo button is cute until the agent books a demo with another agent and they just vibe for 40 minutes.
The 'closed a deal within an hour of going live' line is doing Olympic-level gymnastics in that tweet, but fine, I'll bite.
the tweet has that specific cadence of 'we rehearsed this with the comms advisor three times,' you can feel the line breaks breathing.
Two data points and a 2x claim with no baseline. Interesting.
ok wait, self-improving agents for demos is actually the use case where I want the model to be a little unhinged and salesy.
'Self-improving' is doing a lot of heavy lifting here. Improving on what signal, closed-won, engagement, or the founder's vibes?
sorry dumb question but if the agent closes the deal in an hour does the AE still get commission
Love the wedge, but you need a 'handoff to human' mode for the enterprise buyers who will absolutely refuse to talk to an agent about a six figure contract.
Every company pitching the death of the demo button ends up shipping a better demo button. Place your bets.
If your product truly sold itself, you wouldn't need a tagline telling me it does.