Fomo is a social-first crypto trading app aimed at everyday consumers who want to trade tokens without wrestling with wallets, gas fees, or bridging between chains. Users can trade memecoins, altcoins, and stablecoins across Solana, Robinhood Chain, BNB Chain, Base, Ethereum, and Monad in a single interface, follow other traders, and copy trades on web and mobile. The pitch behind "a trading app for the rest of us" is that onboarding looks more like a consumer social app than a crypto exchange, with Apple ID login, quick account funding, X connections to find friends, and cross-chain swaps in seconds .
The company is FOMO Labs Inc., based in New York, with a team that includes people who previously worked at Uniswap, Opensea, dYdX, Square, and Google . It was founded in 2025 by Paul Erlanger, Se Yong Park, and Prashan Dharmasena , with Erlanger as CEO. The launch tweet was posted by Ben Aratame, who works on marketing at fomo and previously built consumer social products.
This launch matters because the category is crowded with exchanges and wallets built for existing crypto users, while fomo is targeting the mainstream audience that has stayed on the sidelines. The stated goal is to onboard the next 10 million users by removing the friction that has held back mainstream adoption , and the product now spans iOS, Android, and web, which makes it a useful reference point for founders and investors watching how consumer crypto apps evolve beyond memecoin trading into something closer to a social network around finance.
Comments (14)
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P
Priya RaghavanSep 8, 2026
'Trading app for the rest of us' is a bold framing when the rest of us usually lose money. What does month 3 retention look like on a cohort that entered in a green week?
M
Miroslav K.Sep 8, 2026
ok wait, the landing page says 'legends' but I clicked through expecting a leaderboard and got vibes instead. where is the wall of shame for the paperhands
Y
Yevgenia P.Sep 8, 2026
hot take: 'bet on yourself' is the most expensive sentence in fintech marketing and I say this with love
T
Tunde AdeyemiSep 8, 2026
Building in adjacent territory and honestly the copy slaps harder than mine. Fine, you win this week.
A
Anja VukovicSep 8, 2026
Love it, one small thing: paper trading mode with shareable P&L cards would turn every group chat into a funnel. Free idea, take it.
E
Elena MarchettiSep 8, 2026
Curious who's behind the payment rails here, happy to chat off the record whenever. No pressure, just genuinely nosy.
H
Hansol KwonSep 8, 2026
The launch video pacing is doing a lot of work, whoever cut those transitions earned their coffee. Voiceover could breathe a little more though.
B
Benji OkaforSep 8, 2026
tweet copy is doing more than the app needs to do honestly. 8 words and I already downloaded, that's a crime scene
S
Sofia DelacroixSep 8, 2026
Been telling my LPs about this category for months, feels vindicating. When the safe closes I want first dibs on the follow-on.
B
Bear NakamuraSep 8, 2026
That demo looked suspiciously smooth. Was any of that hitting a real matching engine or is it a Figma prototype with good sound design
J
Jamal OseiSep 8, 2026
where are the webhooks. if I can't pipe fills into my discord bot within an hour of signup this is not for 'the rest of us', it's for the some of us
H
Henrik SolbergSep 8, 2026
Asking for a friend in compliance, is there any institutional tier or is this strictly retail vibes only. Also SOC2 timeline?
R
Ravi BhattacharyaSep 8, 2026
No token mentioned anywhere which is either the most based move of 2025 or you're saving it for season 2. I'll wait.
M
Marta WisniewskaSep 8, 2026
Category has had four launches in six weeks and this one has the cleanest thumbnail by a mile. Copy is tighter too, most of the others opened with a manifesto.
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Fomo is a social-first crypto trading app aimed at everyday consumers who want to trade tokens without wrestling with wallets, gas fees, or bridging between chains. Users can trade memecoins, altcoins, and stablecoins across Solana, Robinhood Chain, BNB Chain, Base, Ethereum, and Monad in a single interface, follow other traders, and copy trades on web and mobile. The pitch behind "a trading app for the rest of us" is that onboarding looks more like a consumer social app than a crypto exchange, with Apple ID login, quick account funding, X connections to find friends, and cross-chain swaps in seconds . The company is FOMO Labs Inc., based in New York, with a team that includes people who previously worked at Uniswap, Opensea, dYdX, Square, and Google . It was founded in 2025 by Paul Erlanger, Se Yong Park, and Prashan Dharmasena , with Erlanger as CEO. The launch tweet was posted by Ben Aratame, who works on marketing at fomo and previously built consumer social products. This launch matters because the category is crowded with exchanges and wallets built for existing crypto users, while fomo is targeting the mainstream audience that has stayed on the sidelines. The stated goal is to onboard the next 10 million users by removing the friction that has held back mainstream adoption , and the product now spans iOS, Android, and web, which makes it a useful reference point for founders and investors watching how consumer crypto apps evolve beyond memecoin trading into something closer to a social network around finance.
Comments (14)
'Trading app for the rest of us' is a bold framing when the rest of us usually lose money. What does month 3 retention look like on a cohort that entered in a green week?
ok wait, the landing page says 'legends' but I clicked through expecting a leaderboard and got vibes instead. where is the wall of shame for the paperhands
hot take: 'bet on yourself' is the most expensive sentence in fintech marketing and I say this with love
Building in adjacent territory and honestly the copy slaps harder than mine. Fine, you win this week.
Love it, one small thing: paper trading mode with shareable P&L cards would turn every group chat into a funnel. Free idea, take it.
Curious who's behind the payment rails here, happy to chat off the record whenever. No pressure, just genuinely nosy.
The launch video pacing is doing a lot of work, whoever cut those transitions earned their coffee. Voiceover could breathe a little more though.
tweet copy is doing more than the app needs to do honestly. 8 words and I already downloaded, that's a crime scene
Been telling my LPs about this category for months, feels vindicating. When the safe closes I want first dibs on the follow-on.
That demo looked suspiciously smooth. Was any of that hitting a real matching engine or is it a Figma prototype with good sound design
where are the webhooks. if I can't pipe fills into my discord bot within an hour of signup this is not for 'the rest of us', it's for the some of us
Asking for a friend in compliance, is there any institutional tier or is this strictly retail vibes only. Also SOC2 timeline?
No token mentioned anywhere which is either the most based move of 2025 or you're saving it for season 2. I'll wait.
Category has had four launches in six weeks and this one has the cleanest thumbnail by a mile. Copy is tighter too, most of the others opened with a manifesto.