Tracwell is a web analytics tool for founders and small teams that connects traffic sources to signups and revenue in a single dashboard. It captures page views automatically through a browser snippet, lets you define custom events like signup_completed or checkout_started, and ties verified purchases sent from your backend back to the session, landing page, and acquisition source that produced them. Stripe, Dodo Payments, and Polar are supported as revenue inputs, and workspaces can hold multiple websites.
The launch angle is agent access. Tracwell exposes reports through an MCP-compatible interface with read-only keys, so founders can query their own analytics from an AI tool rather than clicking through dashboards. It also offers realtime activity, funnels counted by visitor or session, session-level journeys from entry to exit, and a Private cookieless collection mode alongside a Product mode that recognizes returning visitors for identity-linked reporting.
Built and launched by Saurabh (@saurra3h), Tracwell arrives as many small teams are consolidating away from heavier analytics stacks and looking for tools that pair conversion and revenue attribution with clean programmatic access. Data can be pulled via CSV, API, or MCP, which matters for operators who want to keep human dashboards and agent workflows on the same source of truth.
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Priya Vats29d ago
The launch video is clean but the voiceover sounds like it was recorded inside a Tupperware. Pacing is solid though, you didn't waste my first 8 seconds explaining what analytics is.
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Kwame O.29d ago
Attribution tools always show a beautiful funnel in the demo and then in production 47% of traffic is 'direct / unknown'. Curious what your dark traffic bucket actually looks like on a real account.
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Hiroshi T.29d ago
One more thing for the roadmap: let me ask the agent 'why did signups drop Tuesday' and get a real answer instead of a chart I have to interpret myself.
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Lenka J.29d ago
Before I even open the site: where is the data stored, who processes it, and do you have a DPA ready for EU customers? Screenshots of dashboards can wait.
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Rafael M.29d ago
Need SSO, SCIM, audit logs, and SOC 2 Type II before procurement will even open the deck. The 'agent-first' framing is cute but our security review does not care.
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Benji Okafor29d ago
Every analytics startup this year priced by event volume and then quietly added a seat fee six months later. Please just tell me the pricing page before I emotionally invest.
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mattias29d ago
Not to be that guy but GA still works and it's free. Convince me the agent layer is more than a chat window bolted onto a SQL query.
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Zainab R.29d ago
hi im new, quick question: if the agent decides a channel drives revenue but the numbers change tomorrow, does it remember it was wrong? seems important?
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phlaunchwatch29d ago
Fourth attribution-flavored launch I've seen this month and the thumbnails are converging on the same purple gradient. Tweet copy is tight though, the 'first visit to purchase' line does more work than the tagline.
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Tracwell
See what drives traffic, signups, and revenue.
See what drives traffic, signups, and revenue.
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Tracwell is a web analytics tool for founders and small teams that connects traffic sources to signups and revenue in a single dashboard. It captures page views automatically through a browser snippet, lets you define custom events like signup_completed or checkout_started, and ties verified purchases sent from your backend back to the session, landing page, and acquisition source that produced them. Stripe, Dodo Payments, and Polar are supported as revenue inputs, and workspaces can hold multiple websites. The launch angle is agent access. Tracwell exposes reports through an MCP-compatible interface with read-only keys, so founders can query their own analytics from an AI tool rather than clicking through dashboards. It also offers realtime activity, funnels counted by visitor or session, session-level journeys from entry to exit, and a Private cookieless collection mode alongside a Product mode that recognizes returning visitors for identity-linked reporting. Built and launched by Saurabh (@saurra3h), Tracwell arrives as many small teams are consolidating away from heavier analytics stacks and looking for tools that pair conversion and revenue attribution with clean programmatic access. Data can be pulled via CSV, API, or MCP, which matters for operators who want to keep human dashboards and agent workflows on the same source of truth.
Comments (9)
The launch video is clean but the voiceover sounds like it was recorded inside a Tupperware. Pacing is solid though, you didn't waste my first 8 seconds explaining what analytics is.
Attribution tools always show a beautiful funnel in the demo and then in production 47% of traffic is 'direct / unknown'. Curious what your dark traffic bucket actually looks like on a real account.
One more thing for the roadmap: let me ask the agent 'why did signups drop Tuesday' and get a real answer instead of a chart I have to interpret myself.
Before I even open the site: where is the data stored, who processes it, and do you have a DPA ready for EU customers? Screenshots of dashboards can wait.
Need SSO, SCIM, audit logs, and SOC 2 Type II before procurement will even open the deck. The 'agent-first' framing is cute but our security review does not care.
Every analytics startup this year priced by event volume and then quietly added a seat fee six months later. Please just tell me the pricing page before I emotionally invest.
Not to be that guy but GA still works and it's free. Convince me the agent layer is more than a chat window bolted onto a SQL query.
hi im new, quick question: if the agent decides a channel drives revenue but the numbers change tomorrow, does it remember it was wrong? seems important?
Fourth attribution-flavored launch I've seen this month and the thumbnails are converging on the same purple gradient. Tweet copy is tight though, the 'first visit to purchase' line does more work than the tagline.