Tash

The investment platform for trading cards.

TashAug 6, 2026

The investment platform for trading cards.

Tash launch preview
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B2C<500KSeedCinematicProduct launchGlobalUS

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Tash is an investment platform that gives people exposure to high-end graded trading cards through professionally managed portfolios, rather than requiring them to research, source, price, verify, store, and resell individual cards on their own. tash gives investors access to professionally curated portfolios of high-end graded trading cards. tash manages sourcing, verification, vaulting, reporting, and the eventual sale of the underlying assets. The launch matters now because real estate has REITs, gold has ETFs, and equities have index funds, but for trading cards the asset class exists while the investment product does not. At launch, tash offers a set of strategies aimed at different slices of the market. Initial portfolios range from broad market exposure through the tash25 Index to focused strategies like GOATs, Rising Stars, Vintage, Pokémon, and TCGs, with investors gaining diversified exposure while tash manages sourcing, verification, secure vaulting, insurance, reporting, and the eventual sale of the underlying cards. tash is actively pursuing SEC qualification to make these products available to more investors. The broader ambition is to build the financial infrastructure needed to bring the $330B+ collectibles market into public markets, making cultural assets easier to access, evaluate, and invest in. The company is part of Y Combinator's Summer 2026 batch and is based in San Francisco. It was founded by Nathan Borshell, John Ohannesian, Victor Shammas, and Nicolas Sharma, who bring backgrounds from UBS Global Markets, investment banking, and J.P. Morgan and Capgemini, with studies in Economics, Business, and Data Science at UC Berkeley. Victor, Nathan, and John met in high school before attending UC Berkeley, where they met Nico and became roommates, and together the team has bought and sold more than $1M of trading cards and collectibles.

Comments (14)

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N
Nadia BurakAug 8, 2026

So we're securitizing Charizards now. Genuinely curious what the redemption story looks like when everyone wants out of a Pikachu at once.

D
Deepak RamanAug 8, 2026

Reminds me of the Rally / Otis era but with actual thesis-building around sets and grades. Curious if you're doing fractional or full-share ownership.

R
Ravi M. C.Aug 8, 2026

ok wait, professionally curated portfolios of cardboard is either genius or the most 2026 sentence ever written. possibly both.

J
Juno P.Aug 8, 2026

The tweet buries the actual product under 'financial infrastructure.' Lead with the portfolio, the plumbing is chapter two.

T
Tomi AdelakunAug 8, 2026

Tagline rewrite, on the house: 'Own the cards you can't afford to hold.' You can venmo me later.

K
Ksenia V.Aug 8, 2026

Grading, storage, insurance, liquidity. Four hard problems in a trench coat pretending to be one app.

F
Finn OkaforAug 8, 2026

Tried the site on mobile and the first tap is asking me to sign up before I see a single card. That's a crime against curiosity.

M
Marisol QuinteroAug 8, 2026

Been watching this space since Collectable folded. If the tash team cracked custody and price discovery, that's the whole ballgame.

P
Priya G.Aug 8, 2026

We shipped something adjacent as an internal tool at a marketplace in 2019 and the hardest part wasn't pricing, it was convincing users their card was actually in the vault. Photos aren't enough.

B
Bo YamazakiAug 8, 2026

hot take: trading cards are a better inflation hedge than half the SPACs I got pitched last cycle. low bar, still true.

E
Esme ChoAug 8, 2026

Been long alt-assets since the Masterworks days and cards were the obvious next leg. Ping me before the next round closes.

A
Amir BehzadiAug 8, 2026

The launch video needed one more cut on the hook. You had me at the card vault shot, then lost me to a five-second logo hold.

L
Lena CastilloAug 8, 2026

Any openings on the ops side? I know a warehouse lead from a luxury watch startup who eats provenance chains for breakfast.

K
Kj AdeyemiAug 8, 2026

Genuinely wondering how lean the team is. Building a broker-dealer-flavored product with a collectibles vault is not a two-hacker weekend.