WHOOP

Meridian is a new premium band accessory from WHOOP, the Boston-based human performance company founded by Will Ahmed. It's built for existing WHOOP 5.0 and WHOOP MG members who want their screenless health tracker to work outside the gym, in settings where a rubber sport strap looks out of place. The band features a stainless steel Milanese mesh, tapered silhouette, magnetic adjuster, and four finishes: Gold, Rose Gold, Silver, and Black. The launch matters because it signals a shift in how WHOOP is trying to grow. The US wearables company is hoping to add more female customers with a new, more elevated design, as its stock has plunged 39 percent this year , and Meridian is the clearest expression yet of a strategy that treats jewelry-grade styling as a distribution channel rather than a side accessory. It doesn't add new sensors or unlock hidden metrics, instead trying to make WHOOP easier to live with when gym gear isn't part of the dress code. Meridian is available today, August 27, priced at $149 in the US, £119 in the UK and AU$219 in Australia, in Gold, Rose Gold, Alloy and Black. The band alone costs $149, and buyers still need compatible WHOOP hardware and an active membership, with subscriptions starting at $199 per year. For founders and operators watching the wearables category, it's a useful data point on how a subscription hardware company repositions when the underlying sensor race stalls and design becomes the growth lever.