Sidehoe

Sidehoe presents itself as an iMessage assistant that keeps track of the people you are casually texting, drafting replies, flagging conversations you have left cold, and suggesting how to close out threads that have gone quiet. The product page describes it as an assistant that remembers every name, every birthday and every excuse you've already used, so you can focus on being emotionally unavailable , with features like tone control, follow-up nudges, a stealth calculator icon, and a Pro tier positioned against a free plan and, as a joke third column, "Monogamy." The catch, and the point of the launch, is that Sidehoe is a parody and not a real product . It is a satire of the current wave of personal AI agents, and the site itself lands the joke by asking readers to text people back themselves. Community notes on the launch tweet flagged it as a parody ad for an app launch video service , and coverage has framed it as Silicon Valley poking fun at the recent flood of personal AI assistants . The launch is worth noting because of who made it. Max Musgrave runs Strive Haus, a studio that produces launch videos for tech companies, and Sidehoe functions as both a comedic bit and a showcase reel for that work. For founders and operators watching the AI agent category, it is a useful mirror on how quickly the genre conventions of an agent launch, the sleek site, the tiered pricing, the "first AI assistant to do X" tagline, have become recognizable enough to parody.